We build Facebook Applications. We've built many of them - some of
them our own and some for clients. We know the tricks that make applications powerful inside the Facebook environment. With a constant pulse on the dynamic nature of the Facebook Platform and APIs, our team stays up-to-date to ensure we make the best of what it has to offer.
Facebook has been growing and will not stop any time soon. Having recently celebrated 50 million user mark, the website is on track to hit 60 million users by the end of 2007 growing at over 200,000 users per day. Users that have been using Facebook since its early times know that it was only available to college goers but opened and now is available all age groups.
As of November 2007, Alexa reports that Facebook is the 7th most popular web destination in the world trailing just behind Myspace. Facebook users do not just visit the website - they stay on the site spending just under 20 minutes a day on the one of the fastest growing social networks. With the recent addition of Facebook Pages and Facebook Social Ads, brands can now develop multi-tiered strategy to tap into the "social graph" and engage directly with users.
In May 2007, Facebook released the F8 (Facebook) Platform allowing developers to tap into the "social graph" and use profile data to build rich and compelling applications that would sit on user profile pages as well as have pages of their own inside Facebook. The release of the platform allows companies to take advantage of user interactions and create compelling applications that reflect their brand mission. A well-designed facebook application can naturally grow due to "viral quality". This paired with a mild promotion through various advertising networks on Facebook can launch an application to over 50,000 users in just a few days. With the appropriate dynamics in place, companies may monetize their custom-tailored facebook application or simply promote their brand from within the application.
Facebook application development differs from traditional web development in that there exists a set of tools and data that can be used to create compelling applications that people will enjoy and use repeatedly. A facebook application need not be complicated nor fancy - it should be one that allows a Facebook user to express themselves and/or share with their friends. It is important to resist the urge to "force" your brand on a user; instead, employ a "subtle" tactic of keeping the user engaged and sprinkling your brand in various areas of the application.
Apps4Facebook has been involved with facebook app development on both in-house projects as well as for clients both large and small.
